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Analisis Preferensi Konsumen Buah Jeruk Keprok Di Kabupaten Bojonegoro

This study aims to determine the factors that influence consumer preferences in purchasing fruit of tangerine, citrus fruit attributes that are preferred by consumers in choosing fruits tangerines and marketing strategies that can be applied in marketing of fruit tangerine. Factors of consumer preferences on tangerine fruit analyzed in this study were sex, education level, occupation, age, income level and number of family members or dependents in the family.

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